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Earns Outstanding Achievement Award from Consumer Goods Technology.
September 29, 2011
By: TOM BRANNA
Editor
Consumer Goods Technology (CGT) magazine has honored Henkel with the Outstanding Achievement Award in the category of Most Innovative Product for its Purex Crystals laundry enhancer, which creates freshness that lasts for weeks, not days. Henkel is the maker of Dial soaps, Purex laundry detergents and softeners, and Right Guard antiperspirants. Purex Crystals are environmentally responsible as they are made of 92 percent natural ingredients. In addition, the product is simple for consumers to...
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